
THE JOURNEY
THE JOURNEY
VOLKSWAGEN
VOLKSWAGEN
As a brand committed
to moving people forward
As a brand committed
to moving people forward
Volkswagen wanted to create a video series that served as inspiration to its fans and their personal ambitions. People have a habit of idolizing entrepreneurs online. But what they don't see are the trials and tribulations faced by those whose success they envy. Volkswagen created a limited-edition digital series titled 'The Journey' that aimed to combat the unrelatable and inauthentic portrayal of 'success stories' online by revealing the truth behind their roads to greatness.
Volkswagen wanted to create a video series that served as inspiration to its fans and their personal ambitions. People have a habit of idolizing entrepreneurs online. But what they don't see are the trials and tribulations faced by those whose success they envy. Volkswagen created a limited-edition digital series titled 'The Journey' that aimed to combat the unrelatable and inauthentic portrayal of 'success stories' online by revealing the truth behind their roads to greatness.







