CANVAS OF PRIDE
CANVAS OF PRIDE
STARBUCKS
LETTING SAUDI ARTISTS TAKEOVER STARBUCKS SPACES TO SHOWCASE THEIR EXPRESSIONS OF NATIONAL PRIDE
LETTING SAUDI ARTISTS TAKEOVER STARBUCKS SPACES TO SHOWCASE THEIR EXPRESSIONS OF NATIONAL PRIDE
During National Day, GenZ feel like they belong when they’re able to express their unique version of Saudi pride. Our role was to facilitate our audience’s experience of the month. Starbucks allowed the Saudi community to reflect a piece of themselves in the brand.
With the 'Canvas of Pride' campaign, Starbucks stores across Saudi Arabia were transformed into hubs of cultural celebration for Saudis to paint their unique expressions of national pride. The entire campaign become a complete takeover by Saudi artists of every Starbucks channel for them to showcase their art, music, words, and every single expression of Saudi pride.
During National Day, GenZ feel like they belong when they’re able to express their unique version of Saudi pride. Our role was to facilitate our audience’s experience of the month. Starbucks allowed the Saudi community to reflect a piece of themselves in the brand.
With the 'Canvas of Pride' campaign, Starbucks stores across Saudi Arabia were transformed into hubs of cultural celebration for Saudis to paint their unique expressions of national pride. The entire campaign become a complete takeover by Saudi artists of every Starbucks channel for them to showcase their art, music, words, and every single expression of Saudi pride.
The Execution
The Execution
It started with the iconic Starbucks cup, redesigned for Saudi National Day by local artist Joud Yahya Al Sultan. Then, we took it to the stores where poets and musicians performed and artists took over the walls with their murals. Then we opened up our social media pages for a takeover and to take it one step furtber, we even gave them a spot on our Google Maps pages.
It started with the iconic Starbucks cup, redesigned for Saudi National Day by local artist Joud Yahya Al Sultan. Then, we took it to the stores where poets and musicians performed and artists took over the walls with their murals. Then we opened up our social media pages for a takeover and to take it one step furtber, we even gave them a spot on our Google Maps pages.
