A series of social campaigns designed to connect with Arab gamers and broader audiences in Saudi Arabia and Egypt — all aimed at keeping Spotify top of mind. The work tapped into culturally relevant gaming moments and everyday situations, showing that for every mood, there’s a perfect song to match. From relatable in-game frustrations to the universal annoyance of ad interruptions, the campaigns encouraged users to upgrade to Spotify Premium for an uninterrupted, emotionally in-sync listening experience.