To reach Gen Z in KSA, Bugles needed a new kind of content—one only they would get. Traditional marketing doesn’t work on Zoomers, so we leaned into Bugles' playful spirit and created a TikTok-first campaign: fast visuals, deep-fried memes, a custom dance move, and an original track, Crunch Time, produced by Socialize Sounds.

The result? Over 1 billion views and 166,000 videos created using the campaign hashtag.