


RARE DISEASES
RARE DISEASES
BOEHRINGER INGELHEIM
LIVING WITH systemic sclerosis
LIVING WITH systemic sclerosis
On Scleroderma Day, Boehringer Ingelheim wanted to raise awareness about the disease by explaining what a patient goes through on a daily basis, and how their treatment journey unfolds. The story is told from the perspective of a mother suffering from the disease, explaining her journey with the illness to her son using a video game where each level of the game represents a stage of the illness.
On Scleroderma Day, Boehringer Ingelheim wanted to raise awareness about the disease by explaining what a patient goes through on a daily basis, and how their treatment journey unfolds. The story is told from the perspective of a mother suffering from the disease, explaining her journey with the illness to her son using a video game where each level of the game represents a stage of the illness.







